ENGLISH VERSION - Open AccessLien vers la version française : https://www.tematys.fr/reports/en/accueil/46-business-development-start-up-pme-et-eti-de-la-photonique.html?adtoken=1a61343bc49ce7cd930ce42ffb1b272a&ad=catalog&id_employee=4&preview=1This white paper presents the business development methodology success fully implemented by Tematys in SMEs or Start-up companies marketing photonic products and services. At any development stage of your product, whether it is at the TRL 6 stage or mature, you can leverage this methodology and adapt it to the needs of your business development project. This white paper focuses on high-tech hardware products, especially photonic products, for B2B sales. It is a complete guide that stresses and reviews 5 major topics at the very heart of business development activities, such as:1. The fundamentals, 2. The development plan, 3. Sales, 4. Customer relationship, 5. The key success factors of a commercial production.
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